Chris Rolfe, former Virgin Active CEO, recently launched a mobile marketing company, Mobilitrix, which focuses on enabling the willing consumer to request additional information in the form of text, images, video clips, podcasts etc. In today’s on-demand world, communicators need to understand the available tools.
Industry spokespeople have long been calling for ways to transform static advertising into interactive, dynamic communications, encouraging advertisers and brand owners to build a more one-to-one relationship with their consumers. You will recall the debate around Vodacom’s sms competitions. Rolfe will help PR-Net navigate this new minefield.
The venue is Italian restaurant Zucca.
No shows will be billed.