Social Media has enabled the seamless spread of news within and between huge networks of people. The problem is "How do you access these groups meaningfully?"
To get the news in your press release spreading through these networks you need to understand how they function - and where and how their news is sourced. Join Philip van Zyl for the following:
Understanding the difference between Outbound Marketing and Inbound Marketing (and how it effects press releases).
The traditional vs the optimised or social media press release.
Software that can help you get your press release right.
Finding the distribution strategy that's right for you (or your client).
Tracking the impact and spread of your online press release
Your questions answered.
Philip van Zyl is the founder of Get Social Media and is an online marketer and coach. Philip helps entrepreneurs earn more profit using simple and inexpensive online marketing stategies, including smart use of social media. He is author of the international guide "Grow Your Business Using Social Media". Philip describes himself as a dad, dreamer and entrepreneur. His guide is available at his blog http://getsocialmedia.net/guide