Sandi Sher, Communications Coordinator for Marketing & Online at the Children’s Hospital Trust, will give insight and lesson’s learned in their two recent social media marketing campaigns, managing their Facebook and Twitter accounts, as well as potential opportunities for your clients to leverage off charities to increase their profile.

In 2011 the Children’s Hospital Trust’s “Click to Care” emailer campaign went viral and won numerous awards with their ad agency PrimaIntegrated including an ECHO award in the USA, a gold at the South Africa Assegai’s, as well as been presented at Stanford University in San Francisco USA.

The Children’s Hospital Trust is currently in the midst of their 2012 integrated marketing ‘Facebook Hero’ campaign and will be sharing insider tips and lessons learned. Have a look at their current Facebook Application and support them by becoming a fan, getting your own personalised super-hero name and super-power. http://www.facebook.com/childrenshospitaltrust?sk=app_248294821887078

As our final meeting of 2011, I thought that those who are moved to give could bring a gift for the children.

Sandi says the most beneficial things include:

1. Educational toys
2. Toiletries
3. Blankets
4. Books

Soft toys are also okay, but not ideal for infection control and also toys should not have any small swallow-able parts. I think it would be lovely to wrap them in festive paper.
 

Our venue is Vanilla Restaurant in The Cape Quarter Lifestyle Village.

R100 per person booked.