Find out how to measure the financial impact of your social media and on-line activities on your client's business. Greg Schneider of BrandsEye will also share case studies where on-line reputation has been poorly managed and how that has impacted the value of the business.
If ever we as communications professionals doubted the power of social media consider the recent recall of more than 550 million eggs in the USA and this view: According to Gary Stockman, CEO of Omnicom Group's Porter Novelli, "What you're seeing is companies realizing they operate in a very transparent world and they are saying that 'We'll come out with it, deal with it and disseminate the information widely and we will be done with it.' The transparency driven by social media is prompting companies to make different decisions about what they around quality issues than they would have in the past."
Our venue is The Penthouse, The Pepper Club Hotel (www.pepperclub.co.za).
R100 per person booked.